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  • Singapore Broadcasting Corporation Fonds

    Fonds/Collection

  • Singapore Broadcasting Corporation Series

    Series

  • 25/09/1990

    Record Date

  • 00:25:13

    Recorded Duration

  • English

    Recording Language

  • 2011007025

    Accession No.

  • Sound

    Type

  • 7 inch Open Reel Audiotape

    Format

  • Access permitted

    Conditions Governing Access

  • Use and reproduction require written permission from depositing agency/donor. Processing of reproduction request may require 7 working days.

    Conditions Governing Reproduction


  • Synopsis :

    This recording features publicity trailers for four radio stations of the Singapore Broadcasting Corporation: Class 95FM, 92.4FM, Radio 1 (90.5FM) and the Perfect 10 (98.7FM). These trailers aim to inform and educate advertisers about what each station offers the listener. 1) Class 95 aims to reach out to listeners between 25 and 44 years of age including working women, business executives, office workers and families which have to make decisions about important purchases like home furnishings and appliances, office equipment and supplies, fine dining and home entertainment. It offers a unique blend of soft, easy going favourites from the 1960s to 1990s and music by contemporary performers all day, every day of the week. It also has news headlines, traffic and weather reports. This station with style is Singapore's new 'more music' radio station 2) Radio 5 (92.4FM) is a jazz and classical music station which also provides information on the arts. It offers popular classics, news bulletins, market reports and programmes for youth. 3) Radio 1, 90.5 FM is a station which entertains, informs and educates eighteen hours a day. The station has news bulletins, traffic news, weather checks and currency exchange rates. 4) The Perfect 10 or 98.7FM is the 'hit station of the nation' with DJs like Florence Lian, Dahlia Z, Suresh Menon and Belinda Sunshine. The station plays contemporary pop hits of the 1980s and 90s.

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